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Figli Luigi Oddero

Just above the winery of the Oddero family in Santa Maria di La Morra sits “Tenuta Para”, a newly renovated winery now managed by Daniela, wife of the late Luigi Oddero.  The storied history of wine-making here at Tenuta Para began here in 1869, when Luigi Para purchased what was then a bishop’s dining hall from the Diocese of Alba.  Luigi Para was an entrepreneur that liked to experiment in agriculture, and his work with the Nebbiolo grape, in collaboration with the Alba School of Enology, led to many advances in the production of Barolo.  The label of Tenuta Para depicts an observatory tower from which Mr. Para watched the workers in the vineyards.  It stands today as a reminder of the rich history of the estate.   

For nearly 50 years, Luigi, along with his brother Giacomo, managed the Oddero estate and Tenuta Para.  They made Barolos under two labels at the Oddero estate, and Barberas and other wines at Tenuta Para.  The Oddero family has vineyards in La Morra, where the wineries are located, in Serralunga (Vigna Rionda), and in Castiglione Falleto (Rocche Rivera). 


While for a time the Luigi Oddero label was an extension of Oddero, the two wineries now create expressions of all varietals independent of each other, though they source fruit from the same family vineyards.  A complete renovation and modernization of Tenuta Para have allowed for this expansion, allowing both Giacomo at Oddero and Luigi at Tenuta Para to work together in two wineries.  Unfortunately, Luigi recently passed away and left his holdings to his wife, Daniela, who manages the estate with the help of the Oddero family and trusted friends, such as Alberto Zaccarelli, who introduced us to the great wines of Luigi Oddero. 


Our focus with the Luigi Oddero estate will be their Barolos, the heart of their production.  They produce a Barolo, which is made primarily from grapes harvested in La Morra, and two Barolo Crus: “Vigna Rionda”, from the famous vineyard in Serralunga, and “Rocche Rivera” from a vineyard sloping down from the beautiful town of Castiglione Falletto. 



The sandier soils in La Morra are noted for producing wines with particularly perfumed noses and softer, more approachable palates.  The Nebbiolo from here tends to be friendlier to the palate earlier on, and while Barolos from La Morra will age, they are able to be opened and consumed at an earlier date. 


Serralunga, by contrast, has mineral rich soils that are high in clay content.  La Morra and Serralunga are often referred to as an explanations of the two styles of wines created in the broad Barolo appellation.  La Morra, to the north and west, and Serralunga, to the south and east, create very different wines based on the Nebbiolo grape, and the Serralunga wines can be hard and difficult to understand in their youth.  Their aging potential, however, is unmatched in Italy, and the wines develop deep, complex notes of rich fruit, tar, and rose petals as they rest in the bottle. 


Castiglione Falletto lies on the eastern side of the Barolo appellation (the sub-zone heading east from Barolo towards Serralunga). Along with Serralunga and Monforte, the wines of Castiglione Falleto are noted for their robust palate and longevity. This is due to the characteristic calcareous soils that contain little sand, much like Serralunga; older soils from the Helvetian age.




Santa Maria in La Morra is the very epitome of the La Morra style.  Pretty, feminine aromas of rose petals and red fruits along with an approachable, pleasing palate characterize the wines from the Santa Maria vineyards surrounding Tenuta Para.  This vineyard produces wines that are an excellent representation of the La Morra style, created from vines planted in the younger, sandier soils of the Tortonian age. 


Vigna Rionda is one of the most famous Crus in Barolo, with several key producers owning plots on this “Round Vineyard”.  This vineyard, like its stylistic opposite in La Morra, is the benchmark for Serralunga wines.  These wines command high prices and can age for 20+ years without issue.  Luigi Oddero makes the Vigna Rionda Cru Barolo only in good vintages.  It is said that Vigna Rionda has the best sun exposure, and the best ventilation in all of the Langhe.  This enables the creation of complex, well-structured wines, and Luigi Oddero, along with his brother Giacomo, are recognized leaders in the creation of such Barolos.  It should be noted that we are currently offering the 2008 vintage Vigna Rionda, as well as older vintages.  In fact, the 2000 is amazing, one of the best Barolos we have ever opened.  Inquire for details on available vintages. 


The Rocche Rivera vineyard literally spills off the walls of the castle in Castiglione Falletto.  I know this vineyard well, as you can view it perfectly from one of our other producers’ estates, Cavallotto.  The steep hill that protected this town, with its well preserved castle perched atop it, is perfect for Nebbiolo, and the wines of this vineyard are both rich and elegant. Long lived, yet approachable, the Rocche Rivera vineyard creates wines as pleasing as they are difficult to create. 


In the Vineyards


The vineyards of the Oddero family are found throughout the Barolo production zone.  They are tended by the family and workers of the respective wineries. 


A focus on quality is pervasive throughout the entire line of wines.  For the Barolo, which is created from a blend, but primarily from grapes grown in La Morra, the aim is to create a high quality wine that represents the Luigi Oddero label well.  The Crus are made only in good vintages.

Figli Luigi Oddero's Website



Tenuta Parà, 95
Fraz. Santa Maria
12065 LA MORRA (CN)
tel. +39 0173 500386

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